The global postbiotics market is gaining strong momentum, projected to grow from USD 146.7 million in 2025 to USD 224.8 million by 2030 at a CAGR of 8.9%. This rapid expansion is fueled by heightened consumer awareness around digestive, gut, and immune health. As demand for functional foods and high-quality animal products rises, postbiotics are carving a distinct space within the broader health and wellness industry.
Why Postbiotics Are Gaining Ground
Postbiotics—non-living microbial products derived from
probiotics—are increasingly used in functional foods, beverages, and dietary
supplements. From fortified yogurts and cultured drinks to snacks and tablets,
they are being integrated into daily diets with increasing frequency. Their
unique ability to offer health benefits without the need for live bacteria
makes them a popular choice for both consumers and manufacturers, contributing
to overall postbiotics market growth.
Innovations across product formats and delivery mechanisms
are also accelerating adoption. The postbiotics industry continues to
evolve rapidly as companies push the boundaries of what these compounds can
do—especially in targeting immune and digestive health. For instance,
research-backed ingredients derived from Bifidobacterium breve and Streptococcus
thermophilus are now used in milk fortification to support pediatric
immunity.
Key Growth Driver: Rising Digestive Disorders
Chronic gut-related issues—such as IBS, IBD, and functional
gastrointestinal disorders—now affect a substantial percentage of the
population. With factors like poor dietary habits, antibiotic overuse, and
chronic inflammation taking a toll on gut health, there’s a clear shift toward
gut-targeted solutions like postbiotics. These products help restore balance
and enhance mucosal immunity, and their growing popularity is significantly
expanding the postbiotics
market size.
Bacteria-Based Postbiotics Dominate the Market
Postbiotics sourced from bacteria are becoming the preferred
option due to their safety, versatility, and formulation stability. Unlike
probiotics, which require live organisms, bacterial postbiotics offer reliable
results with less processing complexity. Products like Humiome by
DSM-Firmenich reflect this trend and highlight how top postbiotics companies
are prioritizing heat-inactivated solutions to meet evolving consumer
preferences.
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Dry Form Postbiotics See Fastest Growth
Postbiotics in dry powder form are expected to register the
highest growth rate over the coming years. These convenient formats align with
modern consumer lifestyles, allowing easy integration into smoothies, cereals,
and snack bars. Their heat stability and compatibility with existing
manufacturing lines also make them cost-effective for producers—further
increasing their market appeal and supporting a wider postbiotics
market share.
Emerging Opportunities in Cosmetics and Personal Care
The application of postbiotics isn’t limited to food and
supplements. They are increasingly being used in cosmetics and skincare
products, including moisturizers, serums, and scalp treatments. Their
anti-inflammatory and microbiome-balancing properties make them ideal for
sensitive or acne-prone skin. As “skinimalism” and clean beauty continue to
shape consumer behavior, postbiotics are gaining traction in personal care
routines.
Europe Leads in Global Adoption
The global postbiotics market is seeing strong
traction in Europe, where health-conscious consumers are embracing functional
ingredients in their daily diets. This region benefits from strategic
partnerships, such as the collaboration between ABF’s nutrition arm and Tetra
Pak, aimed at launching postbiotic-enhanced beverages and snacks. With
increasing visibility and ease of formulation, European companies are setting
the pace for the rest of the world.
Leading Players
Some of the major postbiotics
companies shaping this space include:
- Cargill,
Incorporated (US)
- ADM
(US)
- Kerry
Group PLC (Ireland)
- dsm-firmenich
(Netherlands)
- Associated
British Foods plc (UK)
- BASF
(Germany)
- Novozymes
A/S (Denmark)
- Lallemand
Inc. (Canada)
- Sami-Sabinsa
Group (India)
- CJ
CheilJedang Corp. (South Korea)
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