The Nutraceutical products market has been growing significantly due to the increasing consumer awareness about health and wellness, along with a rising demand for preventive healthcare. The global nutraceutical products market size is projected to grow from USD 267.4 billion to USD 404.8 billion in 2025, recording a CAGR of 7.2% during the forecast period. Nutraceuticals are food or part of food that offers medical or health benefits, including the prevention and treatment of disease. The global market encompasses a variety of products, including dietary supplements, functional foods, and functional beverages.
Nutraceutical
Products Market Trends
- Personalized
Nutrition: Nutraceuticals tailored to an individual’s genetic makeup and
health profile.
- Plant–Based
Nutraceuticals: Increasing demand for vegan and plant-based products due
to sustainability concerns and lifestyle changes.
- Probiotics
and Prebiotics: A surge in digestive health awareness is driving the
demand for probiotic and prebiotic products.
- Functional
Gummies: A growing trend towards nutraceutical products in gummy form,
especially for vitamins and minerals.
- Regulatory
Support: Governments in various regions are pushing for clearer
regulations and quality standards, boosting consumer confidence.
The nutraceutical products industry is poised for continued
growth, with increasing investment in R&D, a focus on clean-label
ingredients, and the rise of digital health platforms for distribution and
personalized recommendations.
Key Nutraceutical
Products Market Growth Drivers:
- Growing
Health Consciousness: Consumers are becoming more proactive about
their health, driving the demand for products that offer health benefits
beyond basic nutrition.
- Aging
Population: As the global population ages, the demand for
nutraceuticals to manage age-related health conditions is rising.
- Preventive
Healthcare: There’s a growing focus on preventive healthcare, as
consumers are increasingly interested in managing their health to avoid
costly medical treatments.
- R&D
Innovations: Continuous research and innovation in the field of
nutraceuticals, such as bioactive ingredients and personalized nutrition,
are expanding the market potential.
- Rising
Disposable Income: Increased disposable income, especially in
developing countries, is boosting the consumption of nutraceutical
products.
Asia Pacific’s Rising Dominance: Leading the Charge in
Nutraceutical Products Growth
The Asia
Pacific nutraceutical products market is projected to record the
fastest growth in the market. Factors such as busy lifestyles have led to an
increase in the consumption of convenience food products. In addition, the
rapid economic growth in countries of various regions has led to a surge in
demand for fortified nutritional food & beverage products in the region.
The food & beverage market in this region is currently undergoing a
transformation due to rapid urbanization, diet diversification, and
liberalization of foreign direct investment in the food sector. In addition,
rising income, increasing purchasing power, and a surge in consumer demand for
nutritional & healthy products are factors projected to widen the growth
prospects for manufacturers in the nutraceutical products market in the region.
The Food Segment Takes the Lead: Dominating Nutraceutical
Products Market Share in the Coming Years
In 2019, the food segment led the nutraceutical products
market, largely driven by the rising trend of on-the-go snacking and increasing
demand for nutritious food products. This surge is expected to boost the demand
for snack items enriched with functional ingredients. Nutraceutical snacks
primarily consist of protein-rich options such as dry nuts, grains, and bars,
along with products like granola and other nutritional bars. Additionally, the
growing preference for protein-rich foods is anticipated to further propel
market growth. Enhancements in the quality, texture, nutritional value, and
shelf life of snacks, due to the increasing use of ingredients like vitamins,
minerals, proteins, dietary fibers, and fatty acids, are expected to fuel the
expansion of the snacks segment in the nutraceutical products industry during
the forecast period.
What Strategy Have Major Nutraceutical
Products Players Adopted To Expand Their Product Portfolios And
Geographical Presence?
Kraft Heinz (US), formerly known as H.J. Heinz Holding
Corporation, is one of the world’s largest producers of food and beverage
products. The company offers a wide range of products, including sauces,
breakfast meals, cheese, energy drinks, dairy, beverages, infant food, and
other nutrition products under well-known brands like Capri Sun, Wattie’s,
Kool-Aid, Planters, Lunchables, Ore-Ida, and Golden Circle. As part of its
strategy to expand its customer base, Kraft Heinz has been focusing on growing
its breakfast meal offerings.
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The Hain Celestial Group (US) specializes in manufacturing
and distributing organic and natural products across its food, beverage, and
personal care segments. The company’s product offerings include infant food,
baked goods, frozen foods, soups, snacks, beverages, and gluten-free options.
Its revenue streams come from categories such as grocery, snacks, personal
care, and tea. Hain Celestial has focused on enhancing its market performance
by launching new products and acquiring smaller companies. For instance, its
UK-based subsidiary, Hain Daniels, acquired Clarks UK Ltd. in 2017 to
strengthen its natural syrup portfolio. To further boost profitability, the
company has established seven key platforms: Fresh Living, Better-for-You Baby,
Better-for-You Pantry, Tea, Cultivate Ventures, Better-for-You Snacking, and
Pure Personal Care. Additionally, Hain Celestial is working to expand its range
of natural food and beverage products that offer various health benefits.
Top Questions Answered by the Latest Nutraceutical
Products Market Report
- What
is the outlook for the nutraceutical market?
- What
are the trending products for nutraceuticals?
- What
is the US
market for nutraceuticals?
- Who
is the target market for nutraceuticals?
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