The pea protein industry is experiencing significant growth in recent years, driven by various factors such as increasing consumer demand for plant-based protein sources, rising awareness regarding the health benefits of pea protein, and growing preference for vegan and vegetarian diets. The pea protein market size is estimated at USD 2.1 billion in 2024 and is projected to reach USD 3.7 billion by 2029, at a CAGR of 12.0% from 2024 to 2029. Pea protein is derived from yellow peas and is known for its high protein content, as well as being gluten-free and hypoallergenic, making it suitable for a wide range of dietary needs.
What’s Driving the Pea Protein Boom in Europe? A Closer
Look at Key Trends
The burgeoning wave of the Europe
pea protein market is driven by the continent’s food & beverage
industries embracing the multifunctional applications of this plant-based
compound. Active participation in global trade amplifies the accessibility of
pea protein, facilitating its flow across borders and supporting industries
with diverse applications.
European countries play crucial roles in global trade, both
as importers of raw materials and exporters of finished products. The demand
for pea protein in Europe affects international trade dynamics, influencing
production, pricing, and supply chains worldwide.
Additionally, Europe’s emphasis on environmental awareness
and sustainability initiatives has put the region at the forefront. The
increasing awareness of environmental sustainability prompts consumers to seek
alternative protein sources with lower environmental footprints.
Pea protein production requires fewer natural
resources and emits fewer greenhouse gases compared to animal-based proteins,
aligning with the preferences of eco-conscious consumers.
Pea
Protein’s Global Impact: The Nutritional Benefits Fueling Consumer Demand
The global popularity of plant-based foods surged in 2020,
driven by a wave of innovative products like bakery items, plant-based lattes,
and vegan burgers. Even McDonald’s joined the trend with their McPlant menu.
This surge coincided with the COVID-19 pandemic lockdowns, which led many to
prioritize health and wellbeing. As reported by New Food Magazine, plant-based
food sales skyrocketed by 243%, with a significant 14% increase in consumer
preference for meat-free and dairy-free options.
Pea protein powder has emerged as a key player in this
trend. Its ability to boost protein content in shakes, smoothies, and energy
drinks makes it highly versatile. Being naturally vegan and
hypoallergenic, pea protein caters to a wide range of dietary needs. Rich
in iron and high-quality protein, pea protein is linked to several health
benefits, including promoting muscle growth, aiding in weight loss, and
supporting heart health. Studies suggest that pea
protein, particularly from yellow peas, can even help lower cholesterol
and blood pressure without straining the kidneys. These promising health
benefits are expected to further propel the growth of the global pea
protein market.
How Pea Protein is Revolutionizing Plant-Based
Nutrition?
- Complete
Protein Source: Pea protein contains all nine essential amino acids,
making it a complete protein source. This is significant for plant-based
diets, as it provides a comparable amino acid profile to animal-derived
proteins, supporting muscle growth, repair, and overall health.
- Sustainability:
Pea protein is considered more sustainable than animal-derived proteins,
as peas require fewer natural resources like water and land to cultivate
compared to livestock farming. Its cultivation also has a lower
environmental impact in terms of greenhouse gas emissions and land use,
contributing to sustainable food production practices.
- Versatility:
Pea protein is highly versatile and can be incorporated into a wide range
of food and beverage products, including plant-based meats, dairy
alternatives, protein bars, snacks, and beverages. Its neutral
flavor profile and functional properties make it adaptable for various
culinary applications without compromising taste or texture.
- Allergen-Friendly:
Pea protein is hypoallergenic and gluten-free, making it suitable for
individuals with common food allergies or intolerances. This expands the
accessibility of plant-based protein options to a broader consumer base,
including those with dietary restrictions.
Pea
Protein Industry Leaders: A Look at the Key Manufacturers
Roquette Frères (France): Leading the Way in Sustainable
and Nutritious Plant-Based Ingredients
Roquette Frères is one of the industry leaders in
manufacturing plant-based ingredients and proteins. It caters to biopharma,
pharma and nutraceuticals, cosmetics, food and nutrition, animal nutrition, and
industrial markets. Its product offerings include pea proteins and pea starch.
The company offers pea protein under the Nutralys brand, which has binding,
thickening, gelling, and texturizing properties.
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The company operates through 25 industrial sites offering
its products in more than 100 countries across the Asia Pacific, Europe, North
America, and South America. Roquette America Inc. (US), Roquette Co. Ltd.
(China), Roquette Ltd. (UK), Roquette Korea Ltd. (Korea), and Roquette CH SA
(Switzerland) are some of the subsidiaries of the company.
ADM (US) Global Impact: Connecting Alternative Protein
Solutions Across 190 Countries
The Archer-Daniels-Midland Company (ADM) is a leading
American multinational with 75 years of experience in alternative proteins and
flavors. Known for its expertise in human and animal nutrition, ADM excels in
food and beverage, health, supplements, and animal nutrition. The company
operates through four main product segments: Agricultural Services and
Oilseeds, Carbohydrate Solutions, Nutrition, and Other Businesses.
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