The global personalized nutrition market is estimated to reach $23.3 billion by 2027, growing at a 15.5% compound annual growth rate (CAGR). The global market size was valued $11.3 billion in 2022.
The personalized nutrition market is a segment of the health
and wellness industry that focuses on tailoring nutritional recommendations and
products to individuals based on their unique genetic makeup, lifestyle, health
status, and personal goals.
This approach acknowledges that one-size-fits-all dietary
recommendations may not be optimal for everyone and that personalized
interventions can lead to better health outcomes.
Factors driving the personalized nutrition market growth
The demand for personalized diets and supplements has
increased significantly as people become more conscious of holistic well-being.
The growing consumer health awareness and rising disposable income across
regions have encouraged individuals to shift towards personalized nutrition.
Due to increased health awareness, consumers are increasingly seeking
personalization in their daily experiences and moving away from the
‘one-size-fits-all’ approach. There is an increasing trend of adopting a
genetically based personalized diet, driven by consumers’ growing
nutrition-specific preferences. This trend has led to high demand for
individually customized diets. People are increasingly transitioning from
regular supplements to personalized dietary supplements and nutrition plans
customized according to their genetic make-up, addressing their specific health
concerns.
What technological advancements are expected to support
the growth of the personalized nutrition business in the coming years?
The personalized nutrition industry is primed for growth,
fueled by a confluence of technology and scientific advancements. Consumers are
increasingly empowered by wearables and tracking apps to understand their
health and personalize their diets. Research in genomics and gut health is
enabling companies to develop targeted solutions like DNA testing kits and
personalized supplements. This trend extends to innovative delivery methods,
such as 3D-printed gummies packed with specific nutrients based on a consumer’s
unique profile. From DNA-driven plans to these customized edibles, a range of
technologies are poised to propel the personalized nutrition industry forward.
Personalized Nutrition Market Trends
- Integration
of Technology: The personalized nutrition market continues to leverage
advancements in technology, such as genetic testing, AI-driven algorithms,
and wearable devices, to collect and analyze individual health data and
provide tailored recommendations.
- Focus
on Gut Health: There is a growing emphasis on gut health in
personalized nutrition, with research highlighting the importance of the
gut microbiome in overall health. Companies are developing products and
services aimed at improving gut health through personalized dietary
recommendations and microbiome testing.
- Plant-Based
and Vegan Options: With the increasing popularity of plant-based and
vegan diets, there is a demand for personalized nutrition solutions
tailored to these dietary preferences. Companies are developing genetic
tests and personalized meal plans specifically for vegetarians and vegans.
- Personalized
Supplements: Consumers are seeking customized nutritional supplements
tailored to their specific health needs and genetic makeup. Companies are
offering personalized supplement subscriptions based on genetic testing
and individual health goals.
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North America will account for the largest personalized
nutrition market share
North America is expected to dominate the personalized
nutrition market during the forecast period, capturing more than half of the
global market share. This growth is driven by increased health awareness among
consumers, shifting preferences, higher disposable income, a deeper
understanding of health and fitness, and the presence of numerous emerging
players in the region. Additionally, the growing trend of using genetic testing
to provide personalized diet and nutrition recommendations through proprietary
algorithms is anticipated to fuel the market's expansion. The United States and
Canada are the primary markets in North America, while Mexico is experiencing
steady growth in the personalized nutrition industry.
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