The global bread improvers market plays a crucial role in the bakery industry by enhancing the quality, texture, and shelf life of bread products. Bread improvers are used to optimize the baking process, ensuring consistent results and meeting consumer demands for high-quality baked goods. The global bread improvers market has experienced steady growth due to the rising demand for bakery products, the need for improved dough stability, and the increasing adoption of advanced baking techniques. Health-conscious consumers are also driving the market, with a preference for clean-label and organic bread improvers.
From USD 1.5 Billion to USD 1.9 Billion: Bread
Improvers Market Growth Unveiled
The global bread improvers industry, valued at USD 1.5
Billion in 2023, highlights a remarkable growth projection, anticipated to
escalate to USD 1.9 Billion by 2028, indicating a robust compound annual growth
rate (CAGR) of 5.9% during the forecast period. According to the USDA Report on
Food Processing Ingredients published in March 2021, the sales of bakery
products experienced an increase of 7% to reach an impressive U.S. $1.2 billion
in 2020. This growth coincided with a significant rise in consumer expenditure
on bread and cereals, which reached U.S. $206.9 per capita, marking an 8.3%
increase from the previous year (2019).
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Alongside this upward trajectory in the bakery sector, the
demand for bread improvers has also seen a corresponding increase. As bakery
manufacturers strive to meet consumer expectations for high-quality, flavorful,
and longer-lasting bread products, the use of bread improvers has become
increasingly prevalent. By enhancing the texture, volume, and shelf life of
bread, bread improvers play a crucial role in ensuring consistent product
quality and meeting consumer preferences.
Expanding Applications of Bread Improvers Creates
Opportunities for Bakery
Manufacturers
There are plenty of opportunities for bakery makers to
broaden their product lines and break into new market niches with growing
applications of bread improvers. Bread improvers have long been used to raise
the quality and consistency of bread products, but they are currently found in
a greater variety of baked goods, such as pastries, buns, rolls, and specialty
breads. By using bread improvers more widely, bakery businesses may better meet
changing consumer demands for a wider range of baked goods, resulting in more
creativity and variety across their product lines.
Furthermore, bakery businesses benefit greatly from
using bread
improvers because of the increased consumer interest in healthier
and more useful baked foods. This gives bakeries a competitive edge in the
market and is in line with the growing customer need for healthier food
options. The development of gluten-free, low-carb, and other specialty bakery goods
to satisfy the demands of customers with dietary restrictions or preferences is
also made possible by the adaptability of bread improvers, which increases the
market potential for bakeries.
Europe Holds the Largest Bread
Improvers Market Share
According to the Federation of Bakers (UK), Bread
consumption patterns vary significantly across the EU, with the majority of
countries averaging a consumption of 50 kg of bread per person per year. The
market structure across Europe exhibits diversity. For instance, in the UK, the
industrial sector represents 80% of production, while it accounts for 40% in
Germany, 35% in France, approximately 81% in the Netherlands, and 19% in Spain.
Moreover, bread consumption remains steady in Western Europe, although it
differs significantly from country to country. Germans and Austrians lead in
bread consumption, averaging around 80 kg per year, while the UK and Ireland
have the lowest annual consumption, with less than 50 kg. The widespread
consumption of bread across the European region indicates a substantial market
for bread and related products, creating a significant demand for technologies
and solutions that can enhance the quality, texture, and shelf life of bread.
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As mentioned in the Baking Europe 2020 Report, the majority
of bread consumed in Europe is currently manufactured by large-scale plant
bakeries, which produce bread and other baked goods on an industrial level.
These facilities utilize machinery, technology, and scientific advancements to
their fullest extent in automated bread-making processes that aim to meet
consumer demands for quality, consistency, convenience, and affordability.
Thus, bread improvers play a crucial role by providing bakery manufacturers
with the tools and formulations needed to optimize their production processes
and meet the evolving demands of consumers.
The Role of Key
Manufacturers in the Bread Improvers Industry: Insights from Puratos,
Lesaffre, and IFF
Puratos: A Global Leader in Food Ingredients and
Innovation
Puratos stands at the forefront of the food ingredients
industry, offering a comprehensive range of products and application support
for bakery, patisserie, and chocolate sectors. With a presence in nearly 100
countries, Puratos operates 74 production units across 52 countries and
distributes its products to 135 nations. The company boasts 129 subsidiaries in
84 countries, supported by a network of 1,169 researchers stationed at over 69
research centers. These centers focus on 30 patented product categories and are
complemented by 118 innovation centers worldwide dedicated to developing
cutting-edge solutions
International Flavors & Fragrances Inc. (IFF):
Innovating with Enzyme Technology
International Flavors & Fragrances Inc. (IFF) excels in
producing and supplying flavors and fragrances for diverse industries including
food, beverages, personal care, and household products. The company operates
across four segments: Nourish, Health & Biosciences, and Scent & Pharma
Solutions. IFF’s Nourish segment provides advanced ingredients such as flavors,
sweeteners, enzymes, and cultures, including bread improvers that enhance
baking performance.
With manufacturing facilities in Germany, Indonesia, China,
and Brazil, IFF serves markets in North America, Latin America, Greater Asia,
and EMEA. The company holds various certifications, including ISO 9001, FSSC
22000, RSPO, and FSC. In May 2023, IFF launched the ENOVERA 2000 range in
Europe, a breakthrough in enzyme technology for the bakery sector. This
innovative solution allows bakers to replace up to 50% of vital gluten,
especially in whole wheat bread production, reducing operational costs while upholding
high product standards.
Lesaffre: Pioneering Fermentation Solutions for Baking
and Beyond
Lesaffre, a leading French biotechnology firm, specializes in fermentation
solutions for bakeries, food production, and nutrition. The company operates
across four main segments: baking (yeast &
ingredients), food taste & pleasure, healthcare, and biotechnology.
Lesaffre’s baking solutions segment offers a wide range of bread improvers
tailored to various baking needs through global brands such as Magimix and
Pulso.
The Bread
Improvers Market Trends
Clean Label and Natural Ingredients: Consumers are
increasingly seeking products with clean labels and natural ingredients. Bread
improvers that emphasize transparency and the use of natural components are
gaining popularity.
Health-Conscious Choices: There is a growing demand
for bread improvers that cater to health-conscious consumers. This includes
improvers that enhance nutritional value, support reduced sugar or sodium
content, and offer functional benefits like higher fiber content.
Technological Advancements: Innovations in enzyme
technology, hydrocolloids, and emulsifiers are driving the development of more
effective and versatile bread improvers. These advancements help improve dough
stability, texture, and shelf life.
Sustainability Focus: Sustainability is becoming a
significant factor in the global
bread improvers industry. Companies are exploring eco-friendly
production processes and sourcing ingredients from sustainable sources to meet
consumer and regulatory demands.
Customization and Tailored Solutions: As the market
becomes more diverse, there is a trend toward customized bread improvers that
cater to specific needs of bakeries and food manufacturers. This includes
tailored solutions for different types of bread and baking conditions.
Growth in Artisan and Specialty Bread: The rise of
artisan and specialty bread products has led to increased demand for
specialized bread improvers that can help achieve unique textures and flavors.
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