The Global Bread Improvers Market: Enhancing Quality and Driving Innovation in the Bakery Industry
The global bread improvers market plays a critical role in the bakery
industry by improving the quality, texture, and shelf life of bread products.
These improvers streamline the baking process, ensuring consistent results
while meeting the growing consumer demand for high-quality baked goods. The
market has experienced steady growth due to the rising demand for bakery
products, improved dough stability, and the adoption of advanced baking
techniques. Health-conscious consumers have also fueled this growth by
preferring clean-label and organic bread improvers.
Bread Improvers Market Soars: USD 1.5 Billion to USD 1.9 Billion by
2028
The global bread
improvers market size, valued at USD 1.5 billion in 2023, is expected
to reach USD 1.9 billion by 2028, with a compound annual growth rate (CAGR) of
5.9%. A USDA Report on Food Processing Ingredients from March 2021 reveals that
bakery product sales surged by 7%, reaching USD 1.2 billion in 2020. Alongside
this increase, consumer spending on bread and cereals rose to USD 206.9 per
capita, marking an 8.3% increase from 2019.
As the bakery sector expands, the demand for bread improvers grows in
parallel. Bakery manufacturers are leveraging these improvers to deliver bread
products that are not only high in quality but also flavorful and long-lasting.
Bread improvers are instrumental in ensuring consistency, enhancing texture,
increasing volume, and extending shelf life, making them indispensable in the
baking process.
Europe: A Dominant Player in the Global Bread Improvers Market
Europe holds the largest bread
improvers market share, driven by high bread consumption across the
region. According to the Federation of Bakers (UK), bread consumption in Europe
averages 50 kg per person annually, although this varies by country. Germany
and Austria lead with 80 kg per capita, while the UK and Ireland report less
than 50 kg per capita.
Bread production in Europe is dominated by large-scale plant bakeries, which
rely on technological advancements and automation to meet the demand for
quality, consistency, and affordability. Bread improvers play a crucial role in
optimizing production processes, helping manufacturers meet consumer
expectations for high-quality bread products.
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New Opportunities for Bakery Manufacturers with Expanding
Applications of Bread Improvers
The growing use of bread improvers opens new doors for bakery
manufacturers to diversify their product offerings and enter new market
niches. Originally used primarily in bread, improvers are now found in a wide
array of baked goods, such as pastries, buns, rolls, and specialty breads. By
incorporating bread improvers into their processes, bakeries can better meet
consumer demand for a broader variety of baked goods, leading to greater
creativity and product variety.
Furthermore, bread improvers align with the increasing consumer preference
for healthier, functional baked foods. This trend gives bakeries a competitive
edge as they cater to the demand for more nutritious options. Bread improvers
also support the development of gluten-free, low-carb, and other specialty
bakery products, catering to customers with specific dietary preferences,
thereby expanding market potential.
Bread
Improvers Industry Trends
· Clean
Label and Natural Ingredients: Consumer demand for transparency is
rising, with clean-label and natural ingredient bread improvers becoming
increasingly popular.
· Health-Conscious
Choices: Bread improvers that enhance nutritional value and offer
functional benefits like reduced sugar or sodium content and higher fiber
content are in high demand.
· Technological
Advancements: Innovations in enzyme technology, hydrocolloids, and
emulsifiers are driving the development of versatile bread improvers that
improve dough stability, texture, and shelf life.
· Sustainability
Focus: Companies are increasingly adopting eco-friendly production
processes and sourcing sustainable ingredients to meet both consumer
expectations and regulatory requirements.
· Customization:
The growing diversity of the market has led to a trend toward customized bread
improvers, tailored to the specific needs of bakeries and manufacturers,
particularly for artisan and specialty breads.
Key Bread
Improvers Companies: Puratos, IFF, and Lesaffre
Puratos: As a global leader in food ingredients, Puratos
offers a diverse range of products for the bakery, patisserie, and chocolate
sectors. Operating in nearly 100 countries with 74 production units, Puratos
supports its customers with innovative solutions designed to enhance baking
performance. The company’s extensive network of research and innovation centers
drives continuous product development.
International Flavors & Fragrances Inc. (IFF): IFF’s
Nourish segment provides advanced ingredients, including bread improvers, to
optimize baking performance. In 2023, IFF launched the ENOVERA 2000 range, an
enzyme-based solution allowing bakers to replace up to 50% of vital gluten,
particularly in whole wheat bread production, helping to reduce costs while
maintaining quality.
Lesaffre: A pioneer in fermentation solutions, Lesaffre
offers a wide array of bread improvers through its global brands, Magimix and
Pulso. The company’s focus on innovation has positioned it as a key player in
the baking industry, offering solutions tailored to diverse baking needs.
China’s
Bread Improvers Market Takes the Lead in Asia Pacific
China
is experiencing a surge in bread consumption, fueled by factors like increasing
affluence, urbanization, and changing lifestyles. This trend is reflected in
the booming market for bread improvers, making China one of the fastest-growing
markets in the Asia Pacific region.
Currently,
Chinese consumers devour an average of 7.2kg of baked goods per person
annually, with bread consumption specifically reaching 5.83kg as of September
2023 (according to USDA’s “China’s Rising Bakery Sector” report and World of
Statistics). This highlights bread’s significant role in China’s overall bakery
sector.
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