Bitterness Suppressors and Flavor Carriers Market : Global Outlook, Trends and Forecast to 2023

 The report "Bitterness Suppressors and Flavor Carriers Market by Form (Liquid, Solid), Category (Solvents, Fats, Starches, Sugars), Application (Food, Beverages, Pharmaceuticals), Flavor Type (Natural, Artificial), Availability, and Region - Global Forecast to 2023", published by MarketsandMarkets™. The bitterness suppressors and flavor carriers market is estimated to be at USD 192 million in 2018 and is projected to reach USD 244 million by 2023 at a CAGR of 4.9%. Owing to factors such as growing industrialization; increasing environmental concerns; growing consumer awareness; producers’ inclination toward cost efficiency and profitability; and increasing consumer demand for low-calorie products, for nutraceuticals, and for convenience and functional food and beverages, the global market for bitterness suppressors and flavor carriers is projected to witness significant growth during the forecast period.

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The flavor carriers segment is estimated to dominate the market with the largest share in 2018.

On the basis of category, the flavor carriers segment is estimated to account for a major market share in 2018. The bitterness suppressors segment is witnessing a higher growth rate due to the increasing requirements of the pharmaceutical industry. Also, the shift in consumer preferences from conventional food and beverages to functional and healthier options is fueling the bitterness suppressors market growth during the forecast period.

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By form, the liquid segment is projected to account for the largest share of the market by 2023.

The liquid segment of bitterness suppressors and flavor carriers is projected to account for the largest share by 2023. Liquid flavor carriers have excellent blending properties, and they increase the solubility of many flavor compounds. Liquid flavor carriers and bitterness suppressors are generally used in syrups and beverages. Since the demand for beverages is on the rise, the overall demand for liquid bitterness suppressors and flavor carriers is expected to rise.

Asia Pacific is projected to account for the largest market share by the projected year.

Asia Pacific is projected to account for the largest market share by 2023. Due to high population concentration in this region, there is an increasing demand for flavors used in the food, pharma, and nutraceutical segments; this, in turn, is fueling the demand for bitterness suppressors and flavor carriers in this region. Rising disposable income, changing lifestyles, and increase in demand for functional food products and beverages are also resulting in an increased demand for flavor carriers in the region. In addition, the market is driven by growing demand for beverages in developing countries such as China and India. Also, due to rising health concerns and higher incomes, coupled with better government initiatives, the pharmaceutical market in this region is also expected to grow. These factors together are fueling the growth of the bitterness suppressors and flavor carriers market in the Asia Pacific region.

Food Ultrasound Market Will Hit Big Revenues In Future

 The report "Food Ultrasound Market by Frequency Range (High-intensity and Low-intensity), Food Product (Meat, Beverages, F&V, Dairy, Bakery), Function (Microbial Inactivation, Quality Assurance, Homogenization, Cutting), and Region - Global forecast to 2022", The food ultrasound market was valued at USD 93.7 Million in 2017 and is projected to reach USD 134.6 Million by 2022, growing at a CAGR of 7.5%. The market is driven by factors such as the increasing concerns regarding the product wastage during processing and maintaining the quality of the food product. The demand for ultrasound technology, particularly in meat processing, has witnessed an increase in the European and North American countries due to significant growth in the processed meat products industry.

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Conventionally used thermal food processing technologies may lead to alteration in a product’s flavor, color, texture, or nutritional value. With the growing need for process efficiency and environmental friendly technology, the demand for energy-efficient ultrasound technology has been increasing. Ultrasound technology aids in the retention of sensory attributes and increased productivity. It also accommodates the current consumer demand for natural, fresh, and minimally processed foods as no preservatives or additives are added to the products.

Ultrasound technology in food finds application in processes such as quality assurance, microbial (enzyme) inactivation, cutting, homogenization, cleaning, and others such as drying, mixing, freezing, thawing, crystallization, filtration, pickling, marinating, sterilization, fermentation, and pasteurization. Of these, quality assurance is the largest segment in the food ultrasound market, followed by microbial inactivation. In meat production, ultrasonic technology accelerates the process of margination and pickling.

The food ultrasound market for food, based on frequency range, is segmented into low-intensity high-frequency and high-intensity low-frequency. The frequency to be used is chosen according to the food product to be processed and the function to be performed. Processes such as cleaning, microbial inactivation, and cutting can be performed through both high as well as low ultrasound frequency depending upon the sensitivity of the product being processed and the function which has to be performed.

By food product, the market is segmented into meat & seafood, fruits & vegetables, beverages, dairy, bakery & confectionery, and others. Bakery & confectionery include chocolates, cakes, cookies, and other confectionery products. Meat & seafood processing is the prominent market for ultrasound technology. The demand for ultrasonic food processing is driven by the growing demand for process efficiency through shortened processing time and energy-saving technology.

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The North American region is projected to dominate the food ultrasound market by 2022. The Asia Pacific region is projected to be the fastest-growing market during the forecast period since the demand in countries such as Japan, China, and India due to the adoption of the latest techniques for food processing to meet the growing food demand. Other factors responsible for the growth of the Asia Pacific market are the emerging economies and the growing R&D activities for launching new technologies.

Being a new and emerging technology, not many people have the skillset for operating ultrasonic processing equipment. Shortage of skilled labor could delay processing and affect the results, which could increase the wastage of raw materials. Companies have been taking several efforts by providing training and organizing seminars to increase the awareness of ultrasonic processing to avoid these issues.

New product & technology launches, expansions, acquisitions & collaborations, and mergers & partnerships are the key strategies adopted by market players to ensure their growth in the market. The market is dominated by players such as Bosch (Germany), Emerson (US), Bühler (Switzerland), Dukane (US), Heilscher (Germany), Siemens (Germany), and Newtech (UK). Other major players in the market include Cheersonic (China), Rinco Ultrasonics (Switzerland), Omni international (US), Sonics & Materials (US), Elliptical Design (UK), Marchant Schmidt (US), and Sonomechanics (US).

Forage Analysis Market to See Major Growth by 2023

  The global forage analysis market was valued at USD 494.4 million in 2017; this is projected to grow at a CAGR of 5.1% from 2018, to reach USD 661.1 million by 2023. The objectives of the report are to define, segment, and estimate the size of the global market. Furthermore, the market has been segmented on the basis of forage type, target, livestock, method, and region. The report also aims to provide detailed information about the crucial factors influencing the growth of the market, strategical analysis of the micro markets, opportunities for stakeholders, details of the competitive landscape, and the profiles of the key players with respect to their market share and competencies.

The key players in the forage analysis market include SGS (Switzerland), Eurofins Scientific (Luxembourg), Intertek (UK), Cargill (US), CVAS (US), RJ Hill Laboratories (New Zealand), Dodson & Horrell (UK), Cawood Scientific (England), Servi-Tech (US), DairyLand Laboratories (US), Dairy One (US), Minnesota Valley Testing Laboratories (US), and Massey Feeds (UK). These key players focus on various business strategies such as acquisitions and agreements & expansions to improve their market presence and product portfolio. SGS and Eurofins Scientific are the top two companies in the forage analysis market, based on their product offerings and geographic presence.

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SGS is involved in inspection, verification, testing, certification, and quality assurance services. Globally, the company operates through a network of more than 2,400 offices and laboratories across Europe, the Middle East, the Americas, Africa, and Asia Pacific. The company offers its services across nine major industries through its nine business lines including consumer & retail; agriculture food & life ; oil, gas & chemical; minerals; industrial; government & institution; transportation; certification & business enhancement; and environmental health & safety. It offers forage analysis under its agriculture and food segment. The company majorly focuses on expansion as its growth strategy. For instance, in June 2018, the company expanded its analytical capacities in São Paulo, Brazil, offered under good laboratory practice (GLP).


Eurofins Scientific is an international group of laboratories that provide testing and support services to pharmaceutical, food, environmental, agricultural, and consumer product industries as well as governments. Globally, the company operates through 400 laboratories in 44 countries. The company has a strong footprint in Europe, North America, and South America, with a growing presence in the Asia Pacific region. The company operates through its major divisions, which include food & feed testing, biopharma services, agroscience services, agro testing, clinical diagnostics, cosmetics testing, consumer product testing, forensic services, environmental testing, genomic services, medical devices, Eurofins technologies, and REACH services. It offers forage analysis under its food & feed testing division. The company focuses on acquisitions and expansions as its growth strategy. In January 2018, the company acquired Craft Technologies, Inc. (US), which provides analysis of nutrients, vitamins, carotenoids, bioflavonoids, and phytochemicals. With this acquisition, the company is looking forward to expanding its offerings in food & feed and forage testing in the global market.

Feed Processing Market to Witness Unprecedented Growth in Coming Years

 The report "Feed Processing Market by Type (Cleaning & Sorting, Grinding, Mixing, Conditioning & Expanding, Dosing & Batching, Pelleting, Extrusion), Mode of Operation, Livestock, Form of Feed, and Region - Global Forecast to 2023", The feed processing market is estimated at USD 21.61 Billion in 2018 and is projected to reach USD 26.62 Billion by 2023, growing at a CAGR of 4.3% during the forecast period. The market is driven by factors such as the rising awareness of feed nutrition and health, technological advancements in the equipment industry, customized services, and increase in the demand for feed around the world.

Based on type, the testing & analysis segment is projected to grow at the highest CAGR from 2018 to 2023. The need to understand the composition of feed was driven by the demand for balanced feed and improved additives from the stakeholders in the feed industry. Several advanced rapid analytical methods and technologies have been developed to conduct a wide range of tests and analyses of animal feed, which include pathogen testing, fat & oil analysis, mycotoxin analysis, nutritional labeling, and pesticide testing.

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The pellets segment, by form of feed, accounted for the largest share of the global feed processing market in 2017. Pelleting is subsegmented into pellet mills, pellet crumblers, and others (block presses and feeders). Pellet feed is made from the mash, which is heated and compressed into a pellet, whereas crumbles are mostly made from whole pellets, which are cracked or rolled into a smaller size.

One of the major restraining factors for the growth of the feed processing market is market consolidation. For instance, in December 2017, Pavan Group was acquired by GEA Group AG (Germany) in Italy. This acquisition enabled GEA in extending its technological portfolio by adopting extrusion and milling technologies for processed food and feed products.

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Companies such as Andritz (Austria), Buhler (Switzerland), Pavan (Italy), Clextral (France), and Muyang (China) collectively account for a share of more than half of the feed processing market. These companies have a strong presence in Europe and the Rest of the world (RoW). They also have manufacturing facilities across these regions and a strong distribution network.

Agrigenomics Market Growth Opportunities by 2026

 According to the new market research report “Agrigenomics Market by Application (Crops and Livestock), Sequencer Type (Sanger Sequencing, Illumina HiSeq Family, PacBio Sequencer, SOLiD Sequencer), Objectives, and Region (North America, Europe, APAC, South America, Row) – Forecast year 2026“, published by MarketsandMarkets™, the global Agrigenomics Market is projected to grow from USD 3.3 billion in 2021 to USD 5.3 billion by 2026, at a CAGR of 9.7 % from 2021 to 2026. The growth of this market is projected to be driven by the increasing burden on current food production systems amidst the rapidly expanding global population, rise in the number of genetic diseases affecting plants & animals, and technological advancements in the field of applied genetics. The global marketplace has witnessed a significant increase in crop genomic resources and advancements in genome analysis facilitating basic and translational agricultural research. This trend is expected to continue strongly throughout the forecast period.

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Crops, by Application, is estimated to hold the largest market share during the forecast period

The application of agrigenomics in crops is projected to account for the largest share in the agrigenomics market. With the rapidly growing global population, changing climate, and environmental pressure, there is an urgent need to accelerate breeding novel crops with higher production, drought or heat tolerance, and less pesticide usage. Advances in genomics offer the potential to speed up the process of developing crops with promising agronomic traits. Agricultural genomics is a rich field that has been contributing to advances in crop development for decades

Genome-editing tools in crops are set to revolutionize our understanding of the subtle desired genes which are responsible for improvised agricultural traits. The development of genetically improved crops is expected to continually contribute to food production and nutritional security, thereby meeting the rapidly expanding global food demand.

Marker-assisted Selection, by objective, is estimated to hold the largest share in the agrigenomics market during the forecast period

The Genome analytic tools such as marker-assisted selection are estimated to act as a major solution for breeding projects for crops and livestock. Marker-assisted selection is expected to dominate with an estimated share of ~22% by the end of 2021. Marker-assisted selection or marker-aided selection (MAS) is an indirect selection process where a trait of interest is selected based on a marker (morphological, biochemical, or DNA/RNA variation) linked to a trait of interest (e.g., productivity, disease resistance, abiotic stress tolerance, and quality), rather than on the trait itself. This process has been extensively researched and proposed for plant and animal breeding. It uses conventional breeding approaches and does not involve transgenic approaches. Marker-assisted breeding uses DNA markers associated with desirable traits to select a plant or animal for inclusion in a breeding program early in its development. This approach dramatically reduces the time required to identify varieties or breeds which express the desired trait in a breeding program.

Illumina HiSeq Family, by sequencer type, is estimated to account for the largest market share during the forecast period

Sequencing tests based on Illumina HiSeq accounted for the largest share in the agrigenomics market in 2020. It is a very powerful sequencing system with the flexibility to perform multiple applications. Illumina HiSeq System is a powerful and proficient ultra-high-throughput sequencing system that supports a comprehensive range of applications and study sizes. Illumina sequencers are the most widely used, efficient, and expensive, which work based on polymerase-based sequence-by-synthesis. The system provides several advantages over the existing hybridization-based expression data of microarrays with regard to resolving potential modes of action during sequencing. Hi Seq has a read length of 100 x 100 base pairs of paired ends of a DNA molecule. It consumes a time run of 3-10 days but provides an accuracy of 99.9%.

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North America is estimated to hold the largest market share during the forecast period

North America dominated the agrigenomics market due to the strong R&D, technology innovation, and increased mergers and acquisitions in agrigenomics in the region. North America is the largest market for agrigenomics services and solutions globally; this is attributed to the numerous key technology providers, streamlined policy and regulatory framework, and effective research processes. The number of in-house testing laboratories in North America has also doubled since the 1990s, with the aim to develop more sustainable agricultural products (both crop- and livestock-related). The role of contract research organizations has also increased in North America, leading to the prospects of commercialization of agrigenomics testing services.

Key Players:

This report includes a study on the marketing and development strategies, along with a study on the product portfolios of the leading companies operating in the agrigenomics market. It consists of the profiles of leading companies such Eurofins Scientific (Luxembourg), Agilent Technologies, Inc. (US), Thermo Fisher Scientific Inc. (US), LGC Limited (UK), Illumina, Inc. (US), and Zoetis Inc. (US).

Opportunities for New Market Entrants in Agricultural Coatings Market

 According to the new market research report "Agricultural Coatings Market by Category (Seed Coatings, Fertilizer Coatings, and Pesticide Coatings), Seed Coating Types (Polymers, Colorants, and Pellets), Fertilizer Coating Types, Pesticide Coating Applications, and Region - Global Forecast to 2026", published by MarketsandMarkets™, the market size is estimated to be valued at USD 3.7 billion in 2021 and is expected to reach a value of USD.5.3 billion by 2026, growing at a CAGR of 7.3% in terms of value during the forecast period. Factors such as rising need to increase agricultural productivity and favorable government policies and regulations are some of the factors driving the growth of agricultural coatings.

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Seeds coatings, by category, is estimated to hold the largest market share during the forecast period

The market for agricultural coatings, by category, has been segmented into seed coatings, fertilizer coatings, pesticides coatings. Seed coating has been proposed as a promising tool for the inoculation of different crop seeds. The main types of seed coatings include seed dressing, film coating, and pelleting, which are used according to the purpose of application and the type of seed. Coating delivers the seed in a form that is larger, rounder, smoother, heavier, and more uniform as compared to the original seed. Materials such as pellets and colorants enable the grower to place the seed individually, with improved spacing and depth control. The use of seed coating also protects the seeds from cold soils and breaks down when the soil temperature is optimal for germination. These advantages have led to increased demand for seed coatings globally.

Polymers, by fertilizer coatings, is projected to grow at the second-highest CAGR in the agricultural coatings market during the forecast period

Polymers are the film coating formulations consisting of a thin, water-permeable polymer-based coating onto the seed or pellet. A thin layer of polymer smoothens the seed surface, helping in better flowability. It also influences water uptake of and adherence to chemical fungicide treatments. Film-coating increases the raw weight of the seed by 1% to 5%. The thin coating of polymer helps the additives stay on seeds and also to avoid dusting and pollution, to enhance the appearance of the seed. Leading agriculture universities have conducted the experiment of seed coating base polymer with different types of seeds for its compatibility under various circumstances. It was found that the seed germinated better with a significant increase in seed vigor, with the usage of a seed coating polymer. Super absorbent polymers and polymer gels are water-absorbing polymer materials with high water uptake potential. They improve the seed germination and also enhance the seedling growth, contributing to the farm's success. These advantages have led to increased demand for the polymers segment of the seed coatings market.

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The market for insecticides segment of pesticides coatings is projected to account for the largest share during the forecast period

The pesticide coatings market, by application, was dominated by insecticides. The research & development of pesticide coatings is mainly concentrated on insecticides, followed by herbicides. Due to this trend and the registration & commercialization of new varieties of microencapsulated insecticides, the insecticides segment is projected to grow at a high CAGR, and it occupies a large share in the market.

Insecticides are used to protect crops against the eggs and larvae of insects. Insecticides have various modes of action and can be classified into systemic, contact, and plant-incorporated. They are commonly used to maintain the quality of crop yield by protecting it from insects.

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Key Players:

This report includes a study on the marketing strategies and the product portfolios of the major companies that operate in the agricultural coatings market. The report has leading company profiles such as include BASF SE (Germany), Bayer AG (Germany), Clariant Technologies (Germany), Croda International Plc (UK), Sensient Technologies (US), Germains Seed Technology (UK), Milliken Chemical (US), Precision Laboratories (US), Pursell Agri-tech (US), Novochem Group (Netherlands), Dorfketal (India), Deltachem (Germany), Israel Chemicals Ltd (Israel), Arkema (France), SQM (Chile), Mosaic (US), Nutrien Ltd (Canada), Aakash Chemicals, Evonik Industries (Germany) and Encapsys LLC (US).

Feed Additives Market Will Hit Big Revenues In Future

 According to MarketsandMarkets, the "Feed Additives Market by Type (Amino Acids, Phosphates, Vitamins, Acidifiers, Carotenoids, Enzymes, Mycotoxin Detoxifiers, Flavors & Sweeteners, Minerals, and Antioxidants), Livestock, Form, Source, and Region - Global Forecast to 2026" size is estimated to be valued at USD 38.1 billion in 2021. It is projected to reach USD 49.6 billion by 2026, recording a CAGR of 5.5%, in terms of value. The growing consumption of livestock-based products and increasing feed manufacturers is driving the demand for feed additives.

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Impact of COVID-19 on feed additives market

The outbreak of COVID-19 has brought serious medical, social, and economic challenges. Where the medical community is focused on developing successful diagnostic and medical treatment, the feed industry is also focused on manufacturing healthy products using for animals using feed additives to combat diseases by providing immune support.

Owing to the increasing COVID-19 pandemic outbreak in various regions/countries, the feed additives market in 2020 was observed to witness a decline due to the lockdowns in various countries, closure of the international borders, and delay in cross border transit that has led to supply chain hindrances. The social distancing and the other measures taken by the regional governments limit the number of people who can work together in small areas. Thus, the decline in 2020 in the feed additives market growth was mainly due to the major impact of the COVID-19 pandemic. Gradually, as the restrictions of the government measures are likely to relax, the market for feed additives would witness a slight increment in the upcoming years till 2026.

Key players in this market include Cargill (US), ADM (US), Dupont (US), Evonik (Germany), BASF (Germany), DSM (Netherlands), Ajinomoto (Japan), Novozymes (Denmark), Chr Hansen (Denmark), TEGASA (Spain), Nutreco (Netherlands), Kemin Industries Inc. (US), Adisseo (France), Alltech (US), Palital Feed Additives B.V. (Netherlands), Global Nutrition International (France), Centafarm SRL (Italy), Bentoli (US), NUQO Feed Additives (France), and Novus International Inc. (US).

The key players are fixated upon improving their market shares, while their newer start-ups are being established rapidly in the market. The feed additives market can be classified as a competitive market as it has the presence of a large number of organized players, accounting for a major part of the market share, present at the global level, as well as unorganized players present at the local level in several countries. There are numerous existing and emerging companies, particularly in the Asian markets.

Cargill is involved in the manufacturing and marketing of food, agricultural, financial & industrial, and animal nutrition & protein products. The company offers feed ingredients through the animal nutrition business segment. Cargill’s animal nutrition provides feed additives through its brand, Promote for poultry, swine, beef, and dairy. It offers products such as probiotics, enzymes, antioxidants, and mycotoxin detoxifiers. The company operates across 70 countries with R&D centers in Europe, North America, and Latin America that provide services in various countries of Africa, Europe, Asia, Latin America, North America, and the Middle East to improve its global presence significantly.

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Archer Daniels Midland Company (ADM) is primarily engaged in the production of food ingredients, animal feed & feed ingredients, biofuels, and naturally-derived alternatives to industrial chemicals. The company operates through four business segments, namely, agriculture services and oilseeds, carbohydrate solutions, nutrition, and others. It offers feed additive products through its subsidiary ADM Animal Nutrition, Inc. (US). It offers specialty ingredients, premixes & blending, and feed products for animal health. ADM is identified as one of star players in the feed additives market as the company offers a wide range of products with its key focus on innovation in the market.