Emerging Opportunities in Seed Market

 The report “ Seed Market by Type (Genetically Modified and Conventional), Trait (Herbicide Tolerance and Insect Resistance), Crop Type (Cereals & Grains, Oilseeds & Pulses, and Fruits & Vegetables), and Region – Global Forecast to 2025“, published by MarketsandMarkets™, The global seed market size is estimated to be valued at USD 59.3 billion in 2020 and is expected to reach a value of USD 80.9 billion by 2025, growing at a CAGR of 6.4% during the forecast period. Factors such as increasing application of cereals, oilseeds, and vegetables in the food, beverages, biofuels, and the pet food industry alongside growing technological advancements, such as the adoption of hybridization and genetically modified seeds, are driving the growth of the market.

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The genetically-modified segment is estimated to account for a larger market share, in terms of value, in 2020

Genetically-modified seeds are projected to account for the largest and fastest-growing segment. The market for genetically modified seeds is expected to grow robustly in the Americas, due to the favorable policies for adoption of genetically modified seeds, presence of key processing industries, export demand, reduced production cost, and enhanced efficiency for obtaining maximum yields would drive the market in these regions.

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220 – Tables
81 – Figures
301 – Pages

The other traits segment is estimated to hold the largest market in the seed industry, in terms of value, in 2020

The other traits hold a larger market share in the genetically modified seed market since the adoption of crops with multiple traits has reduced the application of pesticides on crops as a result of which, the cost of cultivation has also decreased. Farmers are looking at the adoption of crops that have multiple traits such as disease-resistance, insect resistance, stress tolerance, and drought-resistance since the presence of multiple traits would cater to the growing menace of pests & diseases and unfavorable climatic conditions. These traits help the farmer to purchase a single-solution seed to overcome multiple issues. The other traits segment is expected to witness substantial market growth in the developed markets of North America and South America, during the forecast period.

The cereals & grains segment, by crop type, is estimated to account for the largest market share, by value, in 2020

Cereals & grains are projected to account for the largest market share due to factors such as an increase in consumption of cereals & grains as staple foods in various Asian and Southeast Asian countries and African countries. The growing international demand has also promoted major cereals & grains producers such as China and India to increase their production. The widespread adoption of crops such as corn from the feed, biofuel, and food industries also drives the growth of this segment.

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Asia Pacific is projected to grow at the highest CAGR during the forecast period

Asia Pacific is the fastest-growing region in the seed market owing to the presence of some of the major seed producers in the world, such as China, Thailand, and India. Favorable climatic conditions, coupled with government initiatives directed toward the development of the agricultural sector in most of the countries in the region, is one of the driving factors for the growth of the agricultural inputs market. Other than China, which is one of the largest producers of commercial seeds in the world, countries such as Vietnam, Japan, Indonesia, and Australia are the other important seed markets in the Asia Pacific region.

This report includes a study on the marketing and development strategies, along with a study on the product portfolios of the leading companies operating in the seed market. It includes the profiles of leading companies such as BASF SE (Germany), Bayer AG (Germany), Syngenta Group (Switzerland), KWS SAAT SE (Germany), Land O’ Lakes (US), Sakata Seed Corporation (Japan), Groupe Limagrain (France), Corteva Agriscience (US), United Phosphorous Limited (India), DLF (Denmark), Longping Hi-tech (China), Rallis India Limited (India), Enza Zaden (The Netherlands), Takii & Co. Ltd (Japan), and Barenbrug Holding B.V (Netherlands).

Key Trends Shaping the Phytogenic Feed Additives Market

 The global phytogenic feed additives market size is estimated to be USD 753.1 million in 2020 and is projected to reach USD 1,098.5 million by 2025, at a CAGR of 7.8% during the forecast period. The market has a promising growth potential due to several factors, including the increase in awareness among the livestock breeders regarding plant-based animal feed products and stringent government regulations regarding animal nutrition.

The use of phytogenics in feed has increased drastically after the ban on feed antibiotics by the European Union (EU) in 2006. Along with the ban on antibiotics, numerous health benefits of feed phytogenics, such as an increase in feed intake and improvement of the gut function of livestock, are driving the market globally. The growing organic meat demand in developing countries, such as India and China, is expected to fuel the growth rate of the phytogenic feed additives market.

The essential oils segment is estimated to dominate the global feed phytogenics market, by type, in terms of value, and is projected to grow at the highest CAGR between 2020 and 2025. The numerous benefits of essential oils, such as producing digestive enzymes, improving gut histology, and antibacterial characteristics, are driving the market for essential oils in the livestock sector.

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The poultry segment is estimated to account for the largest share of 45.4% in 2020, in terms of value. It is projected to grow at the highest rate during the forecast period since phytogenics are intensively consumed by broilers for better gut health and have a high feed conversion rate as compared to other livestock types. Poultry in the Asia Pacific region is also witnessing the highest demand, as consumers in Taiwan and Indonesia are adding white meat instead of red meat to their diets

The European region is projected to grow at the highest CAGR during the forecast period. Factors such as the prohibited use of antibiotics in feed, stringent regulations imposed by the European Commission on synthetic feed additives, and growth in the consumption of phytogenics in livestock feed, to enhance feed palatability and livestock performance, are projected to drive market growth in the coming years.

COVID-19 Impact on the Global Phytogenic feed additives Market

The market includes major Tier I and II suppliers like Cargill, Incorporated, Delacon Biotechnik GmbH, BIOMIN Holding GmbH, Bluestar Adisseo Co., Ltd. and Natural Remedies. These suppliers have their manufacturing facilities spread across various countries across Asia Pacific, Europe, North America, South America, and RoW. COVID-19 has impacted their businesses as well. Though this pandemic situation has impacted their businesses as well, there is no significant impact on the global operations and supply chain of their phytogenic feed additives. Multiple manufacturing facilities of players are still in operation.

Market Dynamics

Driver: Encapsulated technology enhances the proficiency of phytogenic feed additves

Phytogenic feed additives have positive effects on livestock health but are often difficult to process in the feed. Many sources of phytogenics, especially essential oils, are sensitive substances that lose their efficacy and efficiency, owing to their vulnerability to high temperatures, dusty inclination, significant odor, and oxidative and volatile properties. The emergence of new technologies, such as encapsulation, helps to extend the shelf life of phytogenics. Encapsulation is a modern technology that allows essential oils to have a longer shelf life by protecting them from environmental changes by keeping the liquid, gaseous, or solid substance packed within a tiny millimetric capsule. Along with protection from extreme environmental factors, encapsulation also maintains the key properties, such as enhancement of palatability, stability in the ration, improved digestion, and better performance of the livestock.

Restraint: Cost of active ingredients used in phytogenic feed additives

Essential extracts from various spices and herbs are the most important raw materials used in the production of feed phytogenics. However, the prices of essential oils are high, which has hindered the growth of feed phytogenics. As per the International Trade Center (ITC), in Madagascar, the export price of clove leaf oil was USD 17/kg in 2016. Although the prices were down from the previous year, they were still well above the long-term trend price of under USD 10/kg. Moreover, current adverse weather conditions and a rise in demand for the spice may drive the prices higher.

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Opportunity: Increased popularity of natural solutions for pet food nutrition

Owners of pets remain very sensitive and concerned about the quality, safety, and source of the ingredients involved in the manufacturing of their pet’s food. The trend of keeping pets is also gaining pace these days. Additives play a very important role in enhancing the quality of the feed for pets. Keeping in mind the concerns of pet owners, many companies are coming up with innovative feed products made up of naturally sourced ingredients, such as plants and microbes. Many companies, such as Silvateam S.p.A. (Italy), offer phytogenic feed additives for pet food. Thus, the increase in the pet population, along with concerns of pet owners for pet health and nutrition, would persuade many feed additive players to launch phytogenic feed additives in the pet food segment.

Challenge: Counterfeit products in developing economies

Lack of transparency in patent protection laws and regulatory compliance in various countries has led to the duplication of products. Low-quality products are also introduced in the market by regional or local manufacturers to reap the benefits of the growing demand for phytogenic feed additives. Duplicate and low-quality products can create health issues in the livestock and are a big concern for the producers. There are many small players in the developing markets of Asia Pacific that offer phytogenic feed additives without any brand name, and somehow increase their profits by selling unauthorized duplicate products. These local manufacturers attract feed producers as well by offering lower prices for their low-quality phytogenic feed additives.

Pet Food Ingredients Market: Global Outlook, Trends and Forecast to 2025

 The report "Pet Food Ingredient Market by Ingredient (Cereals, Meat & Meat Products, Vegetables, Fruits, Fats, and Additives), Source (Animal-based, Plant-based, and Synthetic), Pet (Dog, Cat, and Fish), Form (Dry and Liquid), and Region - Global Forecast to 2025", The global pet food ingredients market size is projected to reach USD 53.2 billion by 2025, which was estimated at USD 38.6 billion in 2020; it is expected to grow at a CAGR of 6.6% from 2020. Factors such as rise in the disposable income of the middle-class population have led to an increase in the spending capacity on pets. Pets are treated as companions to the owners, and increasing health concerns of their pets have encouraged them to opt for premium pet food products. Pet owners prefer buying high-quality and differentiated food products for their pets to provide them nutrition and variety in pet food. Furthermore, the expansion of pet superstores has made premium and super-premium pet food easily accessible.

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173 - Tables
67 - Figures
234 - Pages

The deboned meat & meat meal segment is estimated to account for the large share, in meat & meat products segment, by ingredient

The pet food ingredients market, by ingredient, is segmented into cereals, vegetables, fruits, fats, meat & meat products, and additives. These segments are further sub-segmented into the commonly used ingredients in pet food. The pet food industry is reliant on these ingredients for commercial pet food manufacturing, to formulate nutritionally balanced and complete pet food as per the varying nutritional needs among different pet species. The majority of these ingredients is by-products of food products manufactured for human consumption, and thus prove to be an economical solution for pet food manufacturers.

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One of the emerging trends in the pet food industry is the incorporation of insects, as they are an excellent source of protein. Additionally, vegan and grain-free pet food products have been gaining popularity in the pet food industry. These trends are expected to increase the popularity of different fruits & vegetables in pet food to provide varied taste, texture, and flavor.
The cat food segment, by pet, is estimated to witness the fastest growth in the pet food ingredients market

The pet food ingredients market, based on pet, is segmented as dog, cat, fish, and others. Dogs are the most popular pets adopted, and key players are focusing on offering pet food for them to gain a significant share in the pet food ingredients market. The US witnesses the highest registration of pet dogs, which is estimated to be more than 73 million.

The demographical statistics in Asia are unreliable as pet dogs do not have to be registered in this region. However, the number of pet dogs is estimated to be nearly 110 million in China and 32 million in India. The sales of premium cat food are on the rise, and its high cost has not caused any hindrance in the growth of the premium cat food market. The increasing focus of consumers on preventive healthcare is one of the factors driving the demand for expensive and high-quality cat food in the pet food industry.

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North America dominated the pet food ingredients market, in terms of value and volume

North America accounted for the largest market share in 2019. The pet food ingredients market is consolidated in North America and dominated by several companies such as ADM, Cargill, Ingredion, SunOpta, DuPont, Darling Ingredients, and Kemin. In North American countries such as the US and Canada, the pet food ingredients market is driven by the expansion of production plants of leading companies and acquisitions to meet the rising demand from the pet food industry.

These factors have fueled the growth of the pet food ingredients market in the North American region.
This report includes a study of marketing and development strategies, along with the product portfolios of the leading companies. It includes profiles of leading companies such ADM (US), DSM (Netherlands), Cargill, Incorporated (US), BASF SE(Germany), Ingredion Incorporated (US), Roquette Frères (France), SunOpta (Canada), Darling Ingredients (US), Omega Protein Corporation (US), DuPont (US) and Kemin (US).

Key Trends Shaping the Vitamin D Market

  The global vitamin D market is estimated to account for USD 1.1 billion in 2020 and is projected to reach USD 1.6 billion by 2025, at a CAGR of 7.0%. The key driving factors of the vitamin D market include the increasing consumer concerns regarding maintaining a balanced diet and the growing consumer awareness about several diseases caused by vitamin D deficiency. Food fortification is one of the major trends that is fuelling the vitamin D market in the functional food & beverage industry. Vitamin D is gaining traction in the healthcare and pharmaceutical industry due to its wide demand in nutritional supplements, owing to its various bone health benefits. Consumers are increasingly shifting their preference toward on-the-go, convenient, nutritionally enriched, and functional food & beverage products, due to their increasingly busy lifestyles, the rise in healthy snacking trend, and greater awareness about vitamin-fortified food & beverage products, thereby driving the market for vitamin D.

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On the basis of end user, the market segmentation includes adults, pregnant women, and children. The adults segment is estimated to dominate the vitamin D market. Vitamin D deficiency is extremely prevalent in adults more than 50 years of age. Severe deficiency results in osteomalacia, osteopenia, osteoporosis, and osteoarthritis, which can lead to deep bone pain, poor growth, fractures, and deformities of the skeleton such as bowed legs; the curvature of the spine; and thickening of the ankles, wrists, and knees. Pregnant women need to maintain optimum levels of vitamin D, which helps the body absorb calcium and phosphorus to enable proper growth of the infant’s bones and teeth. Vitamin D deficiency during pregnancy can cause growth retardation, skeletal deformities, and can have an impact on the birth weight of the infant. Rickets is a disease in children caused due to deficiency of vitamin D; it affects the development of the bones and causes soft, weak bones. This disease is prevalent among children in the age group of 3 to 18 months. Inadequate levels of sunlight exposure, skin pigmentation, immobility, birth to a vitamin D-deficient mother, malabsorption, and low intake of foods containing vitamin D are various factors that lead to this deficiency. Hence, vitamin D consumption is necessary for children.

Based on IU strength, the market segmentation includes 500,000 IU, 100,000 IU, and 40 MIU. Vitamin D3 40 MIU is also referred to as “vitamin D3 crystalline” and has a potency of 40 million international units per gram, the highest potency of vitamin D3. The product is majorly a white crystalline powder. Vitamin D3 of 500,000 IU is a free-flowing powder form of vitamin D3, which has a potency of 500,000 IU/gram and is practically insoluble in water. The 40 MIU type is more widely preferred IU strength in pharmaceuticals applications and accounted for the largest value share of the market in 2018. The vitamin D of 500,000 IU is majorly consumed in feed products.

The vitamin D market in the Asia Pacific is projected to witness the fastest growth between 2019 and 2025. The market in this region is dominated by China. Asia Pacific is witnessing the highest growth due to the rapid economic expansion. The region is attracting investors for setting up production facilities due to the ease of availability of raw materials, skilled labor, land, and equipment at a lower cost. It has become a key destination for manufacturers of vitamin D supplements and pharmaceutical product companies such as Alkem laboratories (India), Cadila Pharmaceuticals (India), Abbott Laboratories (US), and Sanofi S.A (France); it has also become a flourishing market for domestic manufacturers such as Fermenta Biotech Ltd (India), Zhejiang Garden Biochemical High-Tech Co., Ltd (China), Zhejiang Xinhecheng Co., Ltd (China), and Taizhou Haisheng Pharmaceutical Co., Ltd. (China). These players have manufacturing sites in this region and are focusing on increasing the production capacities in recent times.

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New Revenue Sources in Farm Equipment Rental Market

 The report "Farm Equipment Rental Market by Equipment Type (Tractors, Harvesters, Sprayers, Balers & Other Equipment Types), Power Output (250HP), Drive (Two-wheel Drive and Four-wheel Drive), Region – Global Forecast to 2025", published by MarketsandMarkets™, The global farm equipment rental market is estimated to be valued at USD 46.8 billion in 2020 and is projected to reach a value of USD 66.4 billion by 2025, growing at a CAGR of 7.3% during the forecast period. Factors such as the increase in demand for food security by the growing population, shortage of skilled labor, and increase in mechanization in developing countries are projected to drive the growth of the farm equipment rental market.

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The two-wheel-drive segment is projected to be the largest segment in the Asia Pacific farm equipment rental market during the forecast period.
The two-wheel-drive tractors are primarily used for farming in dry soil conditions, and also for transporting the field produce. Two-wheel-drive tractors are efficient and easy to use without much energy consumption. They facilitate farmers with smaller turning cycles, to access corners or smaller areas, and easy usability. These are also cheaper than the robust 4WD tractors, which makes them perfect for the use of smallholding or family farmers. As they are used in smaller areas of land, their demand is higher in the developing regions such as Asia, Africa, and the Middle East, where majority cultivation practices are undertaken by small farmers.

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111 - Tables
45 - Figures
181 - Pages

The tractors segment is estimated to account for the largest market share, in terms of value, in 2020.

Tractors are used in various farming activities such as plowing & cultivating, sowing & planting, threshing, and others. The demand for tractors for a rental basis by farmers is expected to boost further mechanization during the forecast period. As the population in the Asia Pacific region continues to increase at a rapid pace, countries such as India, Thailand, and Vietnam would observe a significant growth in the demand for food grains, which, in turn, will drive the farm equipment rental market in the region. The regional government authorities are making efforts to increase farm mechanization by providing additional support to the farmers.

The >250 HP segment, on the basis of power output, is projected to grow at the highest CAGR, in terms of value, in 2019.

Tractors beyond the 250 HP power range accounted for the least market share, by power output, globally. North America and Europe are the largest markets for > 250 HP farm tractors, where some global giants such as John Deere, CNH Industrial, CLAAS, and AGCO are the key suppliers. These are high-power machinery and are used for the cultivation of land extending up to thousands of hectares. Their demand only exists in the US and European regions; wherein there are large commercial farmers. They support farm processes such as harvesting and plowing.

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Asia Pacific is projected to grow at the highest CAGR during the forecast period.

The market for farm equipment rental in the Asia Pacific region is projected to grow at the highest CAGR from 2020 to 2025. The predominance of small-scale manufacturers and increasing focus on rice cultivation are also widely seen across various countries in the Asia Pacific region. Farmers in the Asia Pacific region are increasingly producing rice and crops such as palm and cotton. Further, a shift from the adoption of labor-intensive farming techniques to advanced technological equipment in the agricultural sector across the Asia Pacific countries has led to increasing demand for tractors and various farming equipment such as harvesters and spraying and threshing equipment for renting purposes.

This report includes a study on the marketing and development strategies, along with a study on the product portfolios of the leading companies operating in the farm equipment rental market. It includes the profiles of leading companies, such as John Deere (US), CNH Industrial (UK), Kubota Corporation (Japan), AGCO Corporation (US), Mahindra & Mahindra (India), JCB (UK), and Escorts Ltd (India), Tractors and farm equipment’s ltd. (India), Pape Group, Inc. (US), Premier Equipment Rentals (US), Flaman Group of Companies (Canada), Pacific Ag Rentals (US), Pacific Tractors & Implements Ltd (US), Kwipped Inc. (US), Cedar street sales & rentals (US), Farmease (US), EM3 Agri Services (India), German Bliss Equipment Inc. (US), and Friesen Sales & Rentals (Canada).

Agricultural Micronutrients Market to Witness Huge Growth by 2025

 The report “Agricultural Micronutrients Market by Type (Zinc, Boron, Iron, Manganese, Molybdenum, and Copper), By Mode of Application (Soil, Foliar, and Fertigation), Form (Chelated and Non-Chelated micronutrients), Crop Type, and Region – Global Forecast to 2025″, is estimated to be valued at USD 3.3 billion in 2019 and is projected to reach a value of USD 5.4 billion by 2025, growing at a CAGR of 8.7% during the forecast period. Factors such as the rise in micronutrient deficiencies in the soil and growing awareness about food security are projected to drive the growth of the agricultural micronutrients market.

The Zinc segment is projected to be the largest segment in the agricultural micronutrients market during the forecast period.

Zinc is required in plants for a wide range of functions such as protein synthesis, gene regulation, structure and integrity of biomembranes, protection of cells from oxidative damage, and others. Sandy, highly leached acid soil and soils having poor organic content, show lower zinc contents. The formations of essential enzymes in the plants, such as carbohydrate, protein, and chlorophyll is hampered in the zinc-deficient soils.

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The foliar segment is estimated to account for the largest share in 2019.

Foliar mode of application is widely used to apply micronutrients, particularly iron and manganese, for many crops. It is mostly used for many fruit, vegetable and flower crops. Micronutrients can be foliar applied as liquid or suspensions to crops. Soluble inorganic salts of micronutrients are useful in foliar spray and are lower in cost as compared to synthetic chelates.

Key players in the agricultural micronutrients market include BASF SE (Germany), Nutrien, Ltd. (Canada), Yara International ASA (Norway), AkzoNobel (Netherlands), The Mosaic Company (US), Valagro (Italy), and Compass Minerals International (US). Product innovations, expansions, mergers & acquisitions, agreements, collaborations, and partnerships were some of the core strengths of the leading players in the agricultural micronutrients market. These strategies were adopted by the key players to increase their market presence. It also helped them diversify their businesses geographically, strengthen their distribution networks, and enhance their product portfolios. Some of the other leading players in the agricultural micronutrients market include Nufarm (Australia), Land O’ Lakes (US), Coromandel International Limited (India), Helena Chemical Company (US), Sapec S.A. (Belgium), Haifa Group (Israel), Balchem (US), Stoller Enterprises (US), Zuari Agrochemicals Ltd. (India), ATP Nutrition (US), and BMS Micro-Nutrients NV (Belgium).

Nutrien Ltd. (Canada) has the largest crop nutrient product portfolio, which is combined with a global retail distribution network that includes more than 1,500 farm retail centers. Nutrien Ltd. specializes in crop nutrition and is engaged in the production and distribution of potash, nitrogen, and phosphate products for agricultural, industrial, and feed manufacturers. A subsidiary of Nutrien Ltd., Nutrien Ag Solutions is the leading provider of agricultural products and services for western Canadian growers. The company has a wide-ranging agricultural retail network that provides services to over 500,000 grower accounts. The company has a network of nearly 1,700 retail locations in seven countries, along with operations and investments in 14 countries, globally. The company has its presence in North America, South America, Europe, Asia, Africa, and Australia.

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Yara International ASA (Norway) is a leading crop nutrition company. The company’s product segment comprises ammonia, nitrates, calcium nitrate, and NPKs, with a growing portfolio of phosphates, providing the foundation for its crop nutrition and industrial solutions businesses. It provides micronutrients through its crop nutrition segment. The product offering covers both commodity and high-value crops, where it offers differentiated fertilizer products and services. The segment offers the most comprehensive crop nutrition product portfolio, ranging from standard nitrogen products to complete crop nutrition solutions.

Personalized Nutrition Market: Key Factors and Emerging Opportunities with Current Trends Analysis

The report “Personalized Nutrition Market by Product Type (Active measurement, Standard measurement), Application (Standard supplements, Disease-based), End Use (Direct-to-consumer, Wellness & Fitness centers, Hospitals & Clinics), and Region – Global Forecast to 2025″, is projected to grow from USD 8.2 billion in 2020 to USD 16.4 billion by 2025, recording a compound annual growth rate (CAGR) of 15.0% during the forecast period. The major factors driving the growth of the personalized nutrition market include the increasing health awareness among consumers, better understanding of health and fitness, and the growing trend of adopting digital healthcare.

The active measurement segment is projected to account for a larger share in the personalized nutrition market during the forecast period.

The increasing demand for specific tools, such as apps, genomic testing kits, and personalized nutrition programs for personalized solutions is a key factor that is projected to drive the growth of the active measurement segment in the market. The rise in health concerns among consumers has encouraged the adaption of personalized and specific diets, such as keto, paleo, and plant-based diets, which is projected to drive the demand for personalized nutrition programs. Changing lifestyle patterns have led consumers to use apps for personalized nutrition. Genetic testing kits are widely used by consumers to obtain DNA-based diets. These trends are projected to favor the growth of the active measurement segment in the personalized nutrition market.

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The standard supplements segment is projected to account for a larger share in the personalized nutrition market during the forecast period.

The increasing demand among consumers to fill the nutrition gaps in their diet through supplements and the growing need for supplements by sports enthusiasts to improve their athletic performances are key factors driving the demand for standard supplements. This trend is projected to support the growth of the standard supplements segment in the personalized nutrition market.

The direct-to-consumer segment is projected to be the fastest-growing in the personalized nutrition market during the forecast period.

Personalized nutrition is being used widely for improving consumer healthcare. The growth in the aging population is projected to drive the demand for personalized solutions in the direct-to-consumer segment.

In addition, the fast-changing lifestyles of consumers have led to an increase in demand for supplements in day to day lives, promoting the overall growth of the direct-to-consumer segment in the market.

The Asia Pacific region is projected to be the fastest-growing market for personalized nutrition during the forecast period.

The Asia Pacific region is projected to be the fastest-growing market for personalized nutrition during the forecast period. The region witnesses a high demand for personalized products due to the increasing disposable income in the middle-class population across the region. Furthermore, favorable government initiatives and rising concerns among consumers regarding their health are factors that have led to an increase in demand for high-quality personalized food products. These factors are projected to create growth opportunities for personalized nutrition companies in countries such as India, China, Japan, and Australia.

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Key Market Players

Key players in the global personalized nutrition market include Amway (US), BASF (Germany), DSM (Netherlands), Herbalife Nutrition Ltd (US), DNAfit (UK), Care/of (US), Nutrigenomix (US), Zipongo (US), Viome (US), Habit (US) and Atlas Biomed Group Limited (UK). These players have broad industry coverage and high operational and financial strength.